HS Sports' mission is to provide cutting-edge and innovative timing solutions, tailored to the individual needs of each client. Established in 1975, HS Sports is one of the most experienced timing companies in the World.

Originally trading as Hird Smith Limited, the company was formed by Brian Hird and Derek Smith with their knowledge of equestrian and motorsport timing.

Hird Smith later won the contract to time the very first London Marathon; this triggered a demand from major marathons all over Europe taking the company international. A partnership was then quickly formed with SEIKO Japan to provide the timing and associated services at IAAF and Commonwealth Events Worldwide.

In 1991 the founding directors retired and the company name was changed to HS Sports Limited. With SEIKO the company provided equipment, expertise and staffing for eight of the major Olympics sports at Barcelona’92 and continues to do so at all IAAF Athletics events.

Since its inception the company has never looked back and today remains on a path of growth in the World of sports timing providing services and products in the UK, Europe and Worldwide